About Us

Upside Robotics is on a mission to make farming more sustainable and efficient using "physical AI." We build autonomous, solar-powered robots that navigate cornfields to apply fertilizer with surgical precision—think of them as "Roombas for cornfields."

By delivering nutrients directly to the root exactly when the plant needs them, we help farmers reduce fertilizer waste by up to 70%, cut costs by $150 per acre, and significantly reduce greenhouse gas emissions. With a $7.5M Seed round recently closed and a waitlist of over 200 farms, we are scaling across North America. We are an "agronomy-first" company solving one of the world's biggest environmental and economic challenges.

What We're Looking For

Upside Robotics is hiring a Social Media & Marketing Co-Op to help tell our story to farmers, partners, and future teammates. This role is perfect for a creative, organized student who wants ownership over real content and events—and to see their work reach a growing audience.

This role combines content creation, social media management, and event support out of our Kitchener facility, with opportunities to capture our robots in action out in the field. We're looking for someone who's creative, curious, adaptable, and ready to grow in an environment where your ideas and work have real impact. Help us build the future of farming—one robot at a time.

Key Responsibilities

• Content & Social Media:
  • Plan, create, and schedule content across our social channels (LinkedIn, Instagram, X, and others).
  • Capture and edit photo and video content of our robots, team, and field deployments.
  • Help maintain our content calendar and keep a consistent brand voice.
• Events & Community:
  • Support the planning and execution of events, demos, trade shows, and community activities.
  • Help coordinate logistics, materials, and on-site content capture for events.
  • Engage with our online community and help grow our audience and waitlist.
• Marketing Support:
  • Assist with newsletters, website updates, and marketing materials.
  • Track engagement and performance, and share insights to improve our content.
  • Contribute fresh ideas for campaigns and storytelling.

Requirements

• Experience: Hands-on experience creating content or managing social media through coursework, personal projects, clubs, or previous roles.
• Creative Skills: Comfortable shooting and editing photo/video and writing clear, engaging copy.
• Organization: Able to juggle multiple projects, deadlines, and events while staying detail-oriented.
• Communication: Strong written and verbal communication skills.

Preferred Qualifications

• Currently pursuing a Diploma or Degree in Marketing, Communications, Media, Business, or a related field.
• Familiarity with tools like Canva, Adobe Creative Suite, Figma, or social scheduling/analytics platforms.